AN USUAL ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS FIELD

An usual acquisition strategy example in the business field

An usual acquisition strategy example in the business field

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Below is a brief overview to understanding the different acquisition solutions and techniques that business leaders can pick from



Prior to diving into the ins and outs of acquisition strategies, the very first thing to do is have a firm understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one business purchases either the majority, or all of another business's shares to gain control of that company. Generally-speaking, there are around 3 types of acquisitions that are most popular in the business industry, as business people like Robert F. Smith would likely know. Among the most standard types of acquisition strategies in business is called a horizontal acquisition. So, what does this indicate? Essentially, a horizontal acquisition involves one company acquiring a different business that is in the same market and is performing at a comparable level. Both firms are essentially part of the same sector and are on an equal playing field, whether that's in manufacturing, financing and business, or agriculture etc. Frequently, they could even be considered 'competitors' with one another. On the whole, the primary advantage of a horizontal acquisition is the increased possibility of enhancing a firm's client base and market share, as well as opening-up the possibility to help a business broaden its reach into brand-new markets.

Amongst the many types of acquisition strategies, there are 2 that people tend to confuse with each other, probably because of the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are 2 very distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in entirely unrelated sectors or engaged in separate ventures. There have been many successful acquisition examples in business that have included two starkly different firms with no overlapping operations. Normally, the aim of this technique is diversification. For example, in a circumstance where one product or service is struggling in the current market, businesses that also own a diverse variety of additional products and services often tend to be much more secure. On the other hand, a congeneric acquisition is when the acquiring company and the acquired business are part of a similar sector and sell to the same type of client but have relatively different services or products. Among the main reasons why firms could choose to do this sort of acquisition is to simply expand its product lines, as business individuals like Marc Rowan would likely confirm.

Many people presume that the acquisition process steps are constantly the same, no matter what the business is. Nonetheless, this is a typical mistaken belief due to the fact that there are actually over 3 types of acquisitions in business, all of which come with their very own operations and strategies. As business people like Arvid Trolle would likely validate, one of the most frequently-seen acquisition techniques is referred to as a vertical acquisition. Basically, this acquisition is the polar opposite of a horizontal acquisition; it is where one company acquires another business that is in an entirely different position on the supply chain. For example, the acquirer business may be higher on the supply chain but decide to acquire a business that is involved in a vital part of their business procedures. Generally, the beauty of vertical acquisitions is that they can generate new earnings streams for the businesses, in addition to decrease prices of production and streamline operations.

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